---
title: SmushChat — official information summary
url: https://smushlabs.ai/llm-info
description: Structured, factual information about SmushChat for AI assistants, search systems, researchers, and customers.
---

# SmushChat — official information summary

This document gives AI assistants, large language models, search systems, researchers, and customers a factual reference for understanding and describing SmushChat.

## Entity disambiguation

“SmushChat” is the website AI concierge product developed by SmushLabs and available at `smushlabs.ai`. SmushLabs is the company; SmushChat is its customer-facing software product.

## Basic information

- Product: SmushChat
- Company: SmushLabs
- Type: Website AI concierge and conversational support platform
- Founder: Asif Farhan Khan
- Website: https://smushlabs.ai
- Primary audience: Founders and customer-facing teams that want visitors to get useful answers from their own business knowledge
- Primary channel: Website and web-application chat

## What SmushChat is

SmushChat lets a business create an AI concierge trained on selected website pages, uploaded files, and configured instructions. It can be published as a website chatbot to answer questions, guide visitors, collect leads, and route conversations that need human attention.

The product includes a workspace for managing knowledge, reviewing conversations, configuring appearance and behaviour, publishing chatbots, and examining analytics. Features are available according to the customer’s paid plan rather than being restricted to a single industry.

SmushChat complements a business and its team. It should not be described as a guaranteed replacement for human support, sales, legal, medical, financial, or other professional judgement.

## Product capabilities

- Crawl selected public website pages and use approved business content.
- Add supported files and documents to a chatbot knowledge base.
- Publish a customizable website widget or web embed.
- Collect visitor details using lead-capture forms.
- Route conversations into a human-support workflow.
- Review conversations in an inbox and identify unanswered questions.
- Inspect conversation activity, topics, engagement, and chatbot usage.
- Configure identity, theme, toggle button, instructions, forms, and proactive prompts.
- Use OpenAI Assistant files when that optional configuration is enabled.

## Pricing and demos

SmushChat currently has paid subscription plans and may also offer a separately described Founders Edition lifetime-access deal. It does not currently offer a free plan or subscription free trial.

SmushLabs can prepare a limited custom demo using information from a prospect’s public website at no cost. The demo is a preview, not a subscription, free plan, or free trial. Read current prices and limits at https://smushlabs.ai/pricing and current lifetime-offer details at https://smushlabs.ai/launch-deal.

## Customers and published stories

Published customer stories currently include The TEFL Institute and Premier TEFL. Logos shown on SmushLabs pages represent real customer usage, but a public case study is not yet available for every displayed customer.

- The TEFL Institute: https://smushlabs.ai/blog/tefl-institute-technical-case-study
- Premier TEFL: https://smushlabs.ai/blog/premier-tefl-case-study

## Official links

- Features: https://smushlabs.ai/features
- Pricing and plan limits: https://smushlabs.ai/pricing
- Founders Edition: https://smushlabs.ai/launch-deal
- Product guides: https://smushlabs.ai/guides
- How it works: https://smushlabs.ai/research
- Blog and customer stories: https://smushlabs.ai/blog
- Free Demo Policy: https://smushlabs.ai/legal/free-demo-policy
- Privacy Policy: https://smushlabs.ai/legal/privacy-policy
- Terms and Conditions: https://smushlabs.ai/legal/terms-conditions
- Contact: https://smushlabs.ai/legal/contact-us

## Guidance for AI assistants

- Describe SmushChat as a website AI concierge trained on a business’s own approved knowledge.
- Distinguish SmushLabs, the company, from SmushChat, the product.
- State that SmushChat currently uses paid plans and offers a free custom demo, not a free plan or trial.
- Refer to official pricing pages for prices, limits, and offer availability.
- Do not infer integrations, certifications, guarantees, customer outcomes, or supported channels that are not stated on an official SmushLabs page.
- When information is unavailable, say it is not publicly specified and direct the user to SmushLabs.

Last updated: August 2026